Eastsider LA, Wednesday, February 20, 2013

Coachella Valley native Brian Girgus had worked in numerous barbershops before opening the New California Barbershop in Echo Park earlier this month. But the 36-year-old wants his barber shop to be more than just a place to have your hair cut. Girgus plans to operate a general store – stocked with everything from vintage clothes to coffee and pickles – in the back of the Sunset Boulevard storefront. He also plans to host art shows and barbecues. The shop, which is walk-in only, features a $35 haircut that includes a straight razor shave and a hot towel at the end of your cut. “You get the royal treatment: hot towels, nice smells, good times,” said Girgus. “I’m just looking to be a positive addition to the neighborhood and make an honest living by offering a basic yet very high quality hair cut and hang out.”